NAOMI KALEY





Rebranding for Circoolar

Circoolar revolves around the responsible recycling of aging fabrics and garments, transforming them into new clothing items tailored to their clientele's needs. I created a flexible visual system that was built upon Circoolar's existing logo and aligned with their brand values. 

This system needed to be adaptable across various formats, both in print and digital mediums. I developed campaigns to promote Circoolar's brand across different media platforms. It involved developing a cohesive set of visual elements that could be consistently used to represent Circoolar's identity.

Internship: Circoolar Ethical Workwear, Barcelona
Role: Identity Design, Art Direction, Print & Label Design, Designing Pitch Decks, Textile Graphics
Year: 2023