Tattvaterra is an interior design + product studio that collaborates with artisans across India to create exclusive nature inspired collections for homes and hospitality.
The concept of the identity is derived from the idea of using nature as a core element, with the logo being a hand-painted watercolor artwork that I personally created and later digitised. This hand-painted, watercolor essence gives the logo an authentic, deeply personal touch.
The identity also gently highlights how innately close we once were to nature, yet living in cities has made us forget that deep connection and what it truly feels like. Tattvaterra brings natural elements back into our homes, creating living spaces that each tell their own story spaces that not only enhance your home but also reconnect you with nature. This logo, in its own way, carries that same promise of bringing you closer to the earth once more.
Role: Identity Design, Design Research
Year: 2021