NAOMI KALEY





Branding for The Clay Factory

My final-year graduation project was undertaken to establish a compelling brand identity and e-commerce website for The Clay Factory, founded by Mr. Dattaram Harmalkar, a sister unit of the renowned Kumbhar Pottery Studio in Bicholim, Goa. The project aimed to promote awareness of pottery as a dying craft while supporting artisans across India.  

The initiative focused on developing digital and print assets for marketing campaigns, blending traditional and contemporary pottery motifs to highlight the craft's cultural significance and timeless appeal. Visual explorations began with sketches inspired by the studio's products, incorporating recurring organic, geometric, and circular shapes to craft a cohesive and meaningful identity.

School: DJ Academy of Design
Role: Brand Identity, Editorial Layout & Design, Website Design, Photography & Art Direction
Year: 2020
Client: The Clay Factory