Circoolar Re-Branding
Academic Internship Project at Circoolar Ethical Workwear SL, Barcelona
Year : 2023
Circoolar revolves around the responsible recycling of aging fabrics and garments, transforming them into new clothing items tailored to their clientele's needs. I created a flexible visual system that was built upon Circoolar's existing logo and aligned with their brand values. This system needed to be adaptable across various formats, both in print and digital mediums. I developed campaigns to promote Circoolar's brand across different media platforms. It involved developing a cohesive set of visual elements that could be consistently used to represent Circoolar's identity.